There’s a cyclone coming, Em,” he called to his wife. “I’ll go look after the stock.” Then he ran toward the sheds where the cows and horses were kept.

Aunt Em dropped her work and came to the door. One glance told her of the danger close at hand. “Quick Dorothy!” she screamed.
Storytelling for
The Wonderful Wizard of Oz was published in 1900. Some stories – fictional and factual – are unforgettable but why?

Storytelling for Marketers unlocks the secret of how stories work

  • Explore the latest scientific research
  • Discover the source code of story
  • Acquire a practical storytelling toolkit
A science-based journey into the world of storytelling

Discover why we view the world through the lens of story and how this shapes our thoughts and actions – and illuminates everything from climate change to the culture wars.

You will acquire tools and insights that will help you position brands, create content and manage issues (which are often the result of an important story falling apart).

You will learn how to:

  • Structure a good story
  • Bring characters to life
  • Evoke a sense of place
  • Impart messages
  • Generate story ideas

The masterclass is themed around The Wonderful Wizard of Oz – a story famous for imparting a memorable message. The book’s prescient exploration of masculinity, mental health, acceptance of difference and the worship of shallow idols means it has never been more relevant.

The class includes a live psychology experiment, a practical exercise and topical examples. It is designed to stimulate, inspire and leave you buzzing with ideas.

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Enquire about bespoke workshops.

Laura is the founder of StoryCode. She started out as a Staff Reporter at The Times and Daily Mail. Her brief included breaking news, investigations and colour stories and she reported from the US, Egypt, Greece and Iraq. She later worked at a FTSE 100 technology business and a Silicon Valley PR agency. Laura has facilitated story classes for 11 years.

Book Now
Enquire about bespoke workshops.

“Another outstanding session.”
Paul Abrahams, Head of Corporate Communication, Relx Group plc

“I left with a page of both external and internal stories ready to put into action.”
Sophie Ronald, Communications Executive, TokioMarineKiln

“Professional, thought-provoking and funny! I am feeling very inspired.”
Jim Cookson, Director, Ashridge Business School

Book Now
Enquire about bespoke workshops.
Upcoming Book: Content Law