Laura started out as a Staff Reporter at The Times. Her brief included breaking news, investigations and colour pieces and she has reported from the US, Iraq, Egypt and Greece. She worked at a FTSE 100 technology business and a Silicon Valley PR consultancy before founding StoryCode in 2009. Laura also teaches and researches on the topic of storytelling and consults on television scripts. She is co-author of the upcoming Essential Law for Marketers.

Brendan Miller is a filmmaker who specialises in online video. He is the co-creator of the popular and award-winning series Things Not to Say. He was formerly the Digital Development Editor at BBC Three and spent three years as the Westminster producer on Question Time.

Lotte is a Picture Editor and content strategist. She has worked at the Daily Mail, Mail on Sunday, Evening Standard, ESI Media and The Age in Australia and has considerable experience commissioning talented photographers and sourcing exceptional library shots.

Matthew Coles is a graphic designer specialising in infographics and illustration. He has produced graphics for clients including BAFTA, LSE, UBS, i newspaper, Mazars and TotallyMoney.

Caroline is a highly experienced consumer PR and social media strategist. She has worked at some of London’s leading PR agencies and more recently as a Publicity Director at NBCUniversal International. Caroline has overseen high profile international launches for numerous household and media brands.