There’s a cyclone coming, Em,” he called to his wife. “I’ll go look after the stock.” Then he ran toward the sheds where the cows and horses were kept.

Aunt Em dropped her work and came to the door. One glance told her of the danger close at hand. “Quick Dorothy!” she screamed.
Storytelling for
The Wonderful Wizard of Oz was published in 1900. Some stories are unforgettable but why?

Storytelling for Marketers unlocks the secret of how to tell exceptional stories.

  • Explore the rapidly evolving world of story science
  • Discover the universal code underlying memorable stories
  • Elevate your brand with outstanding factual stories
A science-based journey into the world of storytelling

Our Services

I. Workshop
II. Facilitator
III. Testimonials

Storytelling for Marketers is designed to help you produce high quality factual stories for your website and social channels. You will explore the latest scientific research to understand why people tell stories, decode The Wonderful Wizard of Oz to discover the universal source code of story and acquire a practical storytelling toolkit. You will learn how to:

  • Structure stories and create characters
  • Transport audiences with immersive multimedia
  • Generate a consistent flow of good story ideas

The day includes a live psychology experiment, classic movie clips and a storyboard exercise.

Book Now
Enquire about bespoke workshops.

Laura Peek was a Staff Reporter at The Times and Daily Mail. Her brief included news, investigations and colour stories and she reported from the US, Egypt, Greece and Iraq. She worked at a FTSE 100 technology business and a Silicon Valley PR agency before founding StoryCode in 2009. Laura has facilitated story workshops for 11 years.

Book Now
Enquire about bespoke workshops.

“Another outstanding session.”
Paul Abrahams, Head of Corporate Communication, Relx Group plc

“I left with a page of both external and internal stories ready to put into action.”
Sophie Ronald, Communications Executive, TokioMarineKiln

“Professional, thought-provoking and funny! I am feeling very inspired.”
Jim Cookson, Director, Ashridge Business School

Book Now
Enquire about bespoke workshops.

Storycode Magazine

The storytelling species: how stories help us co-operate
SeriesStory Science • 15.04.21
Does the UK need a rebrand?
Features • 24.03.21
Annual reports should inform society – not only those with a financial interest
Features • 21.01.21
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