There’s a cyclone coming, Em,” he called to his wife. “I’ll go look after the stock.” Then he ran toward the sheds where the cows and horses were kept.

Aunt Em dropped her work and came to the door. One glance told her of the danger close at hand. “Quick Dorothy!” she screamed.
Storytelling for
The Wonderful Wizard of Oz was published in 1900. Some stories – fictional and factual – are unforgettable but why?

Storytelling for Marketers unlocks the secret of how stories work

  • Explore the latest scientific research
  • Discover the source code of story
  • Acquire a practical storytelling toolkit
A science-based journey into the world of storytelling

Discover why we view the world through the lens of story and how this shapes our thoughts and actions – and illuminates everything from Brexit to the culture wars.

You will acquire insights and tools that will help you craft compelling brand narratives, create outstanding content, manage issues and crises, provide strategic counsel, navigate internal communications and develop your leadership skills. You will learn how to:

  • Structure a good story
  • Bring characters to life
  • Evoke a sense of place
  • Impart messages
  • Generate story ideas

The masterclass is themed around The Wonderful Wizard of Oz. The book is perhaps the most famous example of all time of a story memorably imparting a universally relevant message – “the grass isn’t greener on the other side”. Its exploration of mental health, masculinity, acceptance of difference and the dangers of worshipping false idols means it has never been more relevant.

The class includes a live psychology experiment, a practical exercise and topical examples. It is designed to stimulate, inspire and leave you buzzing with ideas.

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Enquire about bespoke workshops.

Laura is the founder of StoryCode. She started out as a Staff Reporter at The Times and Daily Mail. Her brief included breaking news, investigations and colour stories and she reported from the US, Egypt, Greece and Iraq. She later worked at a FTSE 100 technology business and a Silicon Valley PR agency. Laura has facilitated story classes for 11 years.

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Enquire about bespoke workshops.

“Another outstanding session.”
Paul Abrahams, Head of Corporate Communication, Relx Group plc

“I left with a page of both external and internal stories ready to put into action.”
Sophie Ronald, Communications Executive, TokioMarineKiln

“Professional, thought-provoking and funny! I am feeling very inspired.”
Jim Cookson, Director, Ashridge Business School

Book Now
Enquire about bespoke workshops.
Upcoming Book: Content Law