Discover why we are wired to view the world through the lens of story and how this shapes our thoughts and actions. You will acquire insights and tools that will help you use stories to sell strategy, unite teams, drive change, bridge cultural gaps, show values in action, connect with colleagues, attract new recruits, build brands and impart ideas. You will learn how to:

• Structure a good story
• Bring characters to life
• Evoke a sense of place
• Impart messages
• Generate story ideas

The masterclass is themed around Herman Melville’s Moby Dick. Based on a true story, Moby Dick is perhaps the greatest leadership story ever told and its prescient messages about mental health, disability, racial injustice, LGBTQ and climate mean it has never been more relevant – there’s even a pandemic.

The class includes a live psychology experiment, practical exercises and topical examples. It’s designed to stimulate, inspire and leave you buzzing with ideas.