Storytelling for Leaders


A SCIENCE-BASED JOURNEY INTO THE WORLD OF STORY – THEMED AROUND HERMAN MELVILLE’S MOBY DICK


Storytelling for Leaders is available globally.

DATE: Wednesday 15 December 2021

TIME: 10am – 12.30 pm (BST)

LOCATION: Zoom

TICKETS: £95 + VAT

You will be sent a link to the webinar the day before the class. Please email info@storycode.co with any questions.

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unlock the secret of how stories work

  • Explore the latest scientific research
  • Discover the source code of story
  • Acquire a practical storytelling toolkit

 


 

WHAT YOU WILL LEARN

Discover why we view the world through the lens of story and how this shapes our thoughts and actions – and illuminates everything from climate change to the culture wars.

You will acquire insights and tools that will help you sell strategy, unite teams, drive change, bridge cultural gaps, show values in action, connect with colleagues, attract new recruits, build brands and impart ideas.

You will learn how to:

  • structure a good story
  • bring characters to life
  • evoke a sense of place
  • impart messages
  • generate story ideas

Storytelling for Leaders is themed around Herman Melville’s Moby Dick. Based on a true story, Moby Dick is perhaps the greatest leadership story ever told and its prescient messages about mental health, disability, racial injustice, LGBTQ and climate mean it has never been more relevant – there’s even a pandemic.

The class includes a live psychology experiment, a practical exercise and topical examples. It is designed to stimulate, inspire and leave you buzzing with ideas.

 

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FACILITATOR – Laura Peek

Laura is the founder of StoryCode. She started out as a Staff Reporter at The Times and Daily Mail. Her brief included breaking news, investigations and colour stories and she reported from the US, Egypt, Greece and Iraq. She later worked at a FTSE 100 technology business and a Silicon Valley PR agency. Laura has facilitated story classes for 11 years.

 


 

TESTIMONIALS

“An outstanding workshop that enabled us to get out of the day-to-day and think about how we can use stories to become better leaders.”

Stuart Pickering, Head of Olympic Performance Support, English Institute of Sport

 

“Professional, thought-provoking and funny! I am feeling very inspired.”

Jim Cookson, Director, Ashridge Business School

 

“Unusually interesting workshop.”

Stephan Salenius, Senior Medical Adviser, Lundbeck

 


STORYCODE

We provide storytelling masterclasses for marketers, leaders and lawyers. Each is themed around a classic story.

Storytelling for Marketers (The Wonderful Wizard of Oz)

Storytelling for Leaders (Herman Melville’s Moby Dick)

Storytelling for Lawyers (Alice’s Adventures in Wonderland)


 

Laura Peek is the founder of StoryCode and a former Staff News Reporter at The Times and The Daily Mail. She has also written for The Guardian.

Saturday, 03 July 2021

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