As she slowly drew nigh, from my lofty perch at the foremast-head, I had a good view of that sight so remarkable in the far ocean fisheries- a whaler at sea, and long absent from home. As if the waves had been fullers, this craft was bleached like the skeleton of a stranded walrus.
Moby Dick was published in 1851. Some stories – fictional and factual – are unforgettable but why?

Storytelling for Leaders unlocks the secret of how stories work

  • Explore the latest scientific research
  • Discover the source code of story
  • Acquire a practical storytelling toolkit
A science-based journey into the world of storytelling.

Discover why we are wired to view the world through the lens of story and how this shapes our thoughts and actions. You will acquire insights and tools that will help you use stories to sell strategy, unite teams, drive change, bridge cultural gaps, show values in action, connect with colleagues, attract new recruits, build brands and impart ideas. You will learn how to:

  • Structure a good story
  • Bring characters to life
  • Evoke a sense of place
  • Impart messages
  • Generate story ideas

The masterclass is themed around Herman Melville’s Moby Dick. Based on a true story, Moby Dick is perhaps the greatest leadership story ever told and its prescient messages about mental health, disability, racial injustice, LGBTQ and climate mean it has never been more relevant – there’s even a pandemic.

The class includes a live psychology experiment, practical exercises and topical examples. It’s designed to stimulate, inspire and leave you buzzing with ideas.

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Laura is the founder of StoryCode. She started out as a Staff Reporter at The Times and Daily Mail. Her brief included breaking news, investigations and colour stories and she reported from the US, Egypt, Greece and Iraq. She later worked at a FTSE 100 technology business and a Silicon Valley PR agency. Laura has facilitated story classes for 11 years.

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“An outstanding workshop that enabled us to get out of the day-to-day and think about how we can use stories to become better leaders.”
Stuart Pickering, Head of Olympic Performance Support, English Institute of Sport

“Captivating! Very well presented and very topical and up to date.”
Phil Anderson, Business Development, Ashridge Business School

“Unusually interesting workshop.”
Stephan Salenius, Senior Medical Adviser, Lundbeck

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Upcoming Book: Content Law
Upcoming Book: Content Law