As organisations navigate these extraordinary times, their marketing teams are looking to cut costs where they can and rely less on agencies for content production.
Great photography is a crucial part of engaging digital content but commissioning photographers may not be affordable or practical during lockdown.
Consequently there is soaring demand for good stock images with the result that many are already over-used. Stock photos are existing images that can be licensed for a fee or are free. Some are so staged they have always been a joke – models in business suits gathered round a laptop looking a bit too happy – but now the hand shakes and lack of social distancing in these images make them even more discordant. But how to find fresh pictures that will grab people and draw them in?
Storytelling for Marketers
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Alice’s Adventures in Wonderland