Laura is the founder of StoryCode. She started out as a Staff Reporter at The Times and Daily Mail. Her brief included breaking news, investigations and colour stories and she reported from the US, Egypt, Greece and Iraq. She later worked at a FTSE 100 technology business and a Silicon Valley PR agency. As a reporter, Laura covered court cases, tribunals and public inquiries. She also spent a night in a cell after a journalistic misadventure. As a strategic communications adviser, Laura has partnered with media lawyers for the past decade. She has facilitated story classes for 11 years.

“An outstanding workshop that enabled us to get out of the day-to-day and think about how we can use stories to become better leaders.”
Stuart Pickering, Head of Olympic Performance Support, English Institute of Sport

“Captivating! Very well presented and very topical and up to date.”
Phil Anderson, Business Development, Ashridge Business School

“Unusually interesting workshop.”
Stephan Salenius, Senior Medical Adviser, Lundbeck